Today we talk about the French brand, Theo Eyewear, one of our favorite suppliers that give our stores a touch of originality and extravagance, typical of our style and selections.
The story of the birth of the Theo Eyewear brand
In 1987, designer Patrick Hoet meets Wim Somers in Antwerp, Belgium. The Somers are opticians and eyewear producers and combine their construction skills with the crazy and brilliant ideas of the designer. Thus, Theo is born, a name derived from the anagram of Patrick's surname.
From the very beginning, since the first glasses launched on the market in 1989, Theo stands out for the strange and irreverent shapes of the glasses, which immediately make the most novelty-hungry audience fall in love with a fashion that is never trivial but rather stands out immediately.
Uniqueness of design combined with comfort
The Theo glasses still combine stunning shapes with great attention to the needs of those who need to wear corrective glasses. In fact, even though the design is imaginative, they remain comfortable to wear, light, and with a study of the necessary distance of the eyes, the bridge, and the temples.
Testimonials and enthusiasts of Theo glasses
Over the years, Theo has also made very famous characters fall in love with his style. Could Elton John, the star who more than anyone else has made glasses a fundamental accessory of his wardrobe, be missing among the brand's fans? Of course not, in fact, Elton has been an enthusiastic supporter of the Belgian brand from the very beginning.
Even Bill Gates fell in love with Theo glasses during a photo session in New York, and decided to buy ten pairs for every occasion. We can say that Theo has made truly high-profile characters fall in love!
Theo collections all to discover
One of Theo's peculiarities is the absolute mania for details, along with the desire to always bring some innovation to creation and design.
An innovation that we can see in the collection “Groove”, for example in the model Pho, where each Theo glasses are produced from a single sheet of metal. A technique that provides great solidity while also offering incredible lightness.
Theo's ironic style is also found in the collection “Happy Potatoes” which includes the occhiali Stoemp. Just think that each pair of glasses is inspired by a different vegetable! It's true that inspiration can be found everywhere, even in broccoli.
And always starting from culinary inspirations, the line “Asian Bowls” inspired by dishes from Eastern cuisine is born. A collection that marries the beauty of design with the flavors of a distant cuisine.
From the evolutions of kites comes the series “Kitespots”, born from observing children flying two kites simultaneously in circles in the sky. This series of Theo glasses in titanium is very light and comfortable to wear.
A pair of glasses for those who want to dare
In short, Theo is the perfect eyewear for anyone who wants to appear irreverent and ironic, without giving up on comfort. A brand that Mondelliani has chosen and that perfectly aligns with our conception of eyewear: not just a tool to see better but also a fashion accessory that gives a strong and distinctive character to every face.
First in Italy with Theo
Theo is one of the brands that you can always find in our stores or online, and we can proudly say that we were the first in Italy to have them. We are sure that the bond between us and the Belgian brand will continue for a long time.
Theo glasses today
Today Theo, from a small family-run business, has become one of the most recognized and admired brands internationally for eyewear.
The company is managed by Mik and Toon Somers, sons of the founder Wim. For many years, Patrick Hoet sold his shares, but he has always continued to work and design glasses collaborating also with great international names and especially with his team of artists and designers in Antwerp, where Theo is still based today.
Theo loves you!
Even today, every pair of glasses and every collection is inspired by the brand's iconic motto: “Theo loves you!”. A motto that encapsulates the great passion put into the search for new shapes and new materials, but always aimed at satisfying and making the brand's fans happy.