One of the moral imperatives of our time is the necessity to do your part for the well-being of all.
Caring for the environment and contributing to safeguarding the Planet is essential, and that's why today we want to present to you Green Future Project.
Green Future Project wants reverse the current trend of deforestation, inviting everyone to do their part and take action. Whether it's companies or individuals, everyone can contribute in a simple and effective way.
The points of their manifesto are 4:
- Make the challenge of reforestation simpler;
- Accelerate change through collective action;
- Make sustainability the new normal;
- Empowering through solidarity.
To achieve these 4 objectives, they implement concrete and traceable reforestation initiatives in different areas of the Earth, from Madagascar to the Amazon Rainforest. Operations that do not start from a simple awareness campaign, but aim to have a real impact on ecosystems and the people who inhabit them.
Green Future Project providing individuals and companies with initiatives to replant trees or preserve corners of forests with visible and concrete results.
In addition to preserving forests, the work of Green Future Project also focuses on on the transition to clean energy sources and green, completely eliminating fossil fuels that have long since begun to become unsustainable.
The collaboration with Mondelliani
As Mondelliani, we have decided to participate in their initiatives, committing to planting a tree for every pair of glasses sold and donating all the proceeds from the sale of our 2022 microfiber sets to the reforestation cause.
Together with Green Future Project, we have decided to commit to preserving some very important green areas in Madagascar and Ecuador.
Madagascar
Before deforestation, Madagascar hosted the highest number of mangroves in the world. Mangroves are essential for the ecosystem, protecting against storms and tsunamis and also, by growing in water, they do not take land away from agriculture.
Their ability to absorb CO2 makes them true regulators of oxygen, purifying the environment and helping the entire Planet to breathe better.
The damage caused by their loss is incalculable, it is would lead to a total upheaval of the environments in which they grow.
Canandé - Ecuador
The reserve of Canandé in Ecuador is among the top in the world for biodiversity. Protecting it from deforestation is vital to prevent the extinction of a third of the region's species. Saving the trees would also save the animal species present within it.
Not to mention that one hectare of Amazon rainforest in a year can store over 100 tons of CO2, and for every tree we lose, we also feel the impact in terms of air purity and the sustainability of our lifestyle.
Why help Green Future Project
An ancient proverb said that we do not inherit the Earth from our fathers, but it is lent to us by our children. We have a moral duty to preserve what has been given to us, and we must do it effectively.
We at Mondelliani have chosen to take concrete action, and we fully embrace the words of our CEO and Creative Director Federico Mondello: "Fighting together for a more sustainable world and for the future of our children is something we can no longer defer or delegate to anyone. Each of us must act consciously and proactively for the good of Our Planet.”
You can see our operations supporting the environment in the our page dedicated to environmental sustainability, and support Green Future Project by going on their website discovering how it is possible, all together, to build a better future.